News

A customer walked into a Surat jewellery consultation recently with a printout of two diamond certificates one IGI-certified lab grown round brilliant at 1.5...

Choosing jewellery is not only about design anymore. Today, buyers also compare metals based on durability, luxury, skin friendliness, maintenance and long term value....

Karat vs Carat: Why So Many People Get Confused If you have ever searched for diamond jewellery or gold jewellery online, you have probably...

Mother’s Day is the perfect time to celebrate the woman who has given you endless love, care and support. In India, gifting is always...

The Met Gala 2026 theme was "Costume Art" with the dress code "Fashion is Art." India shone brighter than ever  Isha Ambani arrived in...

A customer once messaged us describing a pair of hoop earrings she’d bought from a popular marketplace. The listing said “diamond hoops, 18K gold,...

A mangalsutra is more than a piece of jewellery. For Indian women, it carries emotion, tradition, commitment and the beautiful bond of marriage. But...

A bride in Surat recently asked her jeweller something that stopped him mid-sentence: “If nobody can tell the difference anyway, why should I pay...