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The Indian jewellery industry is changing rapidly. Millennials are no longer buying diamonds only for tradition or long-term investment. Today’s generation prefers smart, informed...

Walking through Zaveri Bazaar last month, a jeweller showed me two identical-looking lab-grown diamonds – both 1-carat, D colour, VS1 clarity. One had an...

Celebrate Women’s Strength with a Timeless Gift International Women’s Day is not just a celebration marked on 8th March. It is a reminder to...

The young bride fingered her grandmother’s antique paisley nose pin while scrolling through Instagram, double-tapping sleek geometric designs that looked nothing like the intricate...

The woman at the Surat diamond exhibition wouldn’t stop staring at my bracelet. Not because it was particularly flashy—just a simple tennis-style piece with...

The grandmother inspected the ring through her spectacles for what felt like the fifth time, turning it this way and that under the jewellery...

Polki jewellery is one of India’s most treasured forms of traditional jewellery. Known for its raw, uncut diamonds and regal appeal, Polki has been...

Why Promise Rings Are Becoming Popular in India Promise rings have become a meaningful symbol of love and commitment in modern Indian relationships. Today,...