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Gifting jewellery to Gen Z is no longer about “something shiny.” Born roughly between 1997 and 2012, this generation treats jewellery as identity -...

Have you ever noticed that your diamond jewellery doesn't shine the same way during the rainy season? If you've been wearing your favourite ring,...

If you are wondering how to choose earrings for formal dress, the decision can seem overwhelming. Whether you are walking into a high-stakes corporate boardroom,...

The landscape of jewellery shopping in India has undergone a massive transformation. The modern Indian consumer is no longer just looking at jewellery as...

The Problem With Buying a Ring and Earrings Separately Most brides in India end up with a ring they love and earrings that almost...

The Ring That Does Two Things at Once An enamel cocktail ring carries colour and structure in the same piece which is a harder...

One Set of Earrings Cannot Do All the Work Most brides spend weeks choosing their lehenga and maybe an afternoon choosing earrings. That imbalance...

The Earring Decision Nobody Tells You About Before the Wedding Most Indian brides spend months selecting their lehenga, their jewellery set, their mehendi design....