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For decades, diamond jewellery in India was strongly associated with weddings, anniversaries, family traditions and major life milestones. But the way younger Indians think...

Indian jewellery taste has shifted. Heavy sets still belong at weddings. For work, travel, brunch, and most festive days, buyers now want pieces that...

When you start comparing diamond certificates, two grades show up again and again: VVS and VS. Sales conversations often make VVS sound like the “better” diamond and...

Most brides don’t realize they can start from scratch Somewhere between the third visit to a high-street jeweller and the second time a salesperson...